Building a social media team means choosing the right type of people to create and manage content for your platforms. The trick is to find people that are already comfortable in those spaces and for me, finding someone that can produce a video on a mobil

Not all social media channels are a perfect match for all businesses. It’s about how you execute your content strategy, and how your audience engages with you.

Building your social media audience takes time, good content and patience. Sure, you can buy your audience, throw a lot of money at increasing the number of likes that you have, but the most important factor of that audience is engagement. What is the pe

Conversions and goals. What’s the difference? Today’s tip is how to define the difference between goal’s and conversations. I like to define goals as hard sells. When someone purchases from us. It’s the end point for our funnel. A

Service marketing is going to be slightly different than product marketing. As people search for your service, you want to be found. Business listings on Facebook and Google will drastically improve your visibility to potential consumers. Facebook is ide

If you are a company that sells physical things. Even if it’s a digital product, you need to market your products different than you would a service. Products are easier to sell to consumers because they want what you have to offer. If you can prod

Advertising is the promotion of individual services and products. Similar to branding we are still targeting out brand audience when we advertise for our business, but we are identifying segments that will purchase from us.

Branding – the umbrella of your brand. To me branding is marketing, marketing is branding. You’re marketing your brand to an audience that is most likely to engage with what it is your brand offers. Your brand can offer products and services,

Today I answer a question about knowing when and what Facebook posts should be boosted, including Facebook live videos.

Today I talk about the analytics behind Facebook live. How to reach 5000 users and what the anaytics should be telling you about your content strategy using Facebook and Facebook Live.