Email programs are a dime a dozen. But which is right for your business comes down to understanding which one will best support the call to actions and conversions of your email strategy. Today’s This is Marketing tip talks about choosing the right

Slow building your email list can make for highly effective email campaigns. In today’s This is Marketing daily tip, I talk about how to integrate email subscriptions into your social media channels and website.

Twitter is at a crossroads right now. It desperately needs to reinvent some parts of its platform or it may fall victim to the advancement of other platforms. The big question is: How will your business keep up, adapt or abandon ship? In this episode of

Social media ad buying is the last piece to your advertising and media buying strategy. How does it accompany all the other marketing purchases you are making, and how are your driving conversions?

If your audience is the 30 and above range, TV and Cable is a perfect spot to place advertising. Even in the age of Hulu, Netflix and DVR – commercials are seen by millions. Those that want to watch a live event, or catch their favorite episode of

Outdoor media, although traditional – and not my favorite, can really help to lift your brand. However, you don’t have to break the marketing budget bank to find good deals when buying billboards. In this daily tip, I explain how you can nego

Buying print media is about a lot more than just distribution numbers. Knowing the right questions to ask the sales rep will mean higher ROI once you pull the trigger. Don’t be fooled by impression data or sales estimates. Ask about audiences and c

Media buying can be as easy or as complicated as your want. The biggest question I always get is how do I know where to buy media? Ask yourself the following questions, and the answer becomes more clear: Who is my audience? Where is the placement? What i

One content strategy for social media platforms is to tap into social media influencers. These are users on social platforms that have a lot of follower, but as I discuss, I caution that more followers doesn’t always mean more engagement.

In addition to finding the right person that can produce video for your social media platforms, just as important is finding a good editor and writer. As we continue the social media team building today, I talk about finding a good writer, and why it&#82