Launching a business takes more than just flipping the sign to open on the front door. There are a lot of considerations about your digital content and its infrastructure, PR, data, goal setting, patience and a willingness to fail. In this episode of Thi

Negative feedback happens, but how you deal with it can turn a negative into a positive. In today’s Daily Marketing Tip from This is Marketing, I talk about when to respond, and when to delete. Doing this right, can lead to a positive resolution, a

Creating content takes a lot more time than just construction a tweet, or talking about the weather. In today’s Daily Marketing Tip from This is Marketing, I talk about why it is important to create a content strategy and think about the ROI, the a

How can you build your social media audience the right way? In today’s Daily Marketing Tip from This is Marketing, I talk about how the gimmicks of gaining thousands of subscribers over night are just that – gimmicks. Slow building an audienc

Dark social media isn’t a reference to Star Wars, it’s a reference to communication and marketing that happens on the private channels of social media. The original dark social digital format was email, but now it’s used every day by ap

Snapchat is a great platform to engage your audience on a daily basis. Knowing the how the platform works is one thing, but understanding the data and analytics behind it, and how to implement those numbers back into your Snapchat strategy is another. In

FoodECrave.com launched 6 months ago, and in this episode of the This is Marketing Podcast, I discuss the data from those 6 months, the lessons we learned as a startup, and how we are positioning the business moving forward.

Like everything with your business, branding should be a integrated part of your email marketing. Fonts, logos, color schemes and even tone and voice represent your brand. While email may not seem like it’s an advertising medium, it can be if done

Segmenting email subscribers may be one of the hidden tricks of email marketing that most businesses overlook. If you have the ability to break down your users by the content they engage with the most, you will have higher engagement rates on the content

A/B testing is a vital part of email marketing. Being able to find the best subject lines and content for your email content will yield higher engagement and conversion rates on your overall campaigns. In today’s This is Marketing daily tip, I walk