This is Marketing Podcast
Episode 4 – Building User Personas and the Content Funnel
In this episode of the Marketing in Higher Education Podcast, I discuss building user personas and the content funnel. Pulling data from your website analytics, institutional research, student data, app data, and how that can drive content for your website and advertising programs. I also discuss Acquia Lift and how data collection can help better user buckets and drive dynamic content delivery on your website.