It’s easy to sugar coat our marketing campaign results. No one *likes* reporting on less than “up and to the right” results.

As Marketers, we have to be careful not believe our own sweet little lies. :)

In order to be effective, let’s also be honest, candid and analytical about performance.

In The Marketing Drive Episode 15 we're talking about:

* Embracing failure and failing fast.
* Using consistent metrics to ensure we can in fact measure and understand what’s happening.
* Communicating performance to your team and clients.
* How to communicate opportunities.
* It’s OK to pivot, adjust and modify a campaign once you’ve identified a weak point.

I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.

Agency Life: http://dnedprod.wpengine.com

The ups, the downs of agency life. How to build your agency successfully.

Marketing Execution: http://honeypotmarketing.com

Every day we're launching, reviewing and optimizing marketing campaigns.

Marketing and Business: http://marketerknows.com

How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.

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