With a long career in sports marketing, Mike Burch currently is the Chief Strategy Officer at Speedway Motorsports. Speedway Motorsports is the leading marketer, promoter, and sponsor of motorsports entertainment in the United States.

Prior to joining Speedway, Mike spent many years in the NBA working for the Orlando Magic, Houston Rockets, and Charlotte Hornets.

Join us as we discuss sports, event marketing, customer expectations and being a part of several championship organizations.

We may even name drop along the way as Mike has been around many sports legends including: Shaq, Charles Barkley, Hakeem Olajuwon, Pat Williams, and Dean Smith.

It's all in part 1 of our discussion.

Episode 109. Hosted by Rob Collins.