Navigating between customer preference and customer privacy in a digital marketing world can be tough. And knowing what digital tools and channels to use for optimal effectiveness can be overwhelming as companies like Google are constantly tweaking their business model and algorithms. In this episode, we talk to Brent Bouldin, a premier thought leader in digital marketing who tackles these topics and more. 

Brent is the former head of marketing for Choice Hotels and led all enterprise-wide digital media programs as Senior Vice President at Bank of America. Now he’s a trusted digital marketing advisor to businesses across the country as a partner in New Media Advisors.

We also discuss:

• Is Alexa always listening to you?

• How smart are ‘Smart TVs’ and how does that impact customized advertising messages?

• What digital marketing foundations should every business start with?

Hosted by Rob Collins. Episode 108.