BONUS content as we continue our conversation with Barb Scherer, Vice President, Marketing at Badcock Home Furniture & more.

In this episode:

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• Barb talks about the impact of helping customers establish credit
  
• Barb addresses balancing advertising content between brand and retail messaging
  
• One of Barb’s more memorable campaigns was a project with the Orlando Sentinel
  
• Rob recalls a surprising event from a National Advertising Federation conference
  

Episode 107B. Hosted by Rob Collins.