In this episode, Barb Scherer, Vice President, Marketing for Badcock Home Furniture & more talks about:

• The rebranding effort at one of the nation’s largest furniture retailers and how they own the “just right” positioning in the minds of their consumers

• A long career on the agency side of the business, starting with working on the Diet Coke account in New York City.

• The benefits of being involved in the Advertising Federation at both the national and local levels.

Episode 107. Hosted by Rob Collins.