In this Bonus episode, we continue our conversation with Coca-Cola veteran Brad Taylor, founder of Taylor Built Brands.

In this episode:

• Brad talks about the rivalry between Coke and Pepsi.

• Brad discusses how relationships fuel the Coca-Cola business.

• Brad reveals how the "Share A Coke" campaign became an e-commerce business.

• Did you know you can mix your drink flavor from an app? Brad discusses how Coke utilizes technology to provide choices for customers.

• Was the introduction of "New Coke" a public relations stunt? We find out the true answer.

• Brad shares one of his most memorable moments working for The Coca-Cola Company.

Episode 106B.