In this bonus segment, we continue our conversation with Brand Strategist, Brian Tipping, partner in The Jakes Group. In this episode:

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• We discover Brian's inspiration for choosing a career in advertising.
  

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• Brian talks about the discipline behind generating impactful advertising creative.
  

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• When asked if companies should take a position on social issues, Brian outlines guardrails for brands to contemplate.
  

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• Brian reflects on his work with The Smithsonian Institution.
  

Marketing Chief Podcast hosted by Rob Collins. Episode 105B.