Good advertising starts with a creative idea. Great advertising starts with a strategic brand platform-- and there’s no one better at uncovering brand insights than brand strategist Brian Tipping. In this episode, Tipping shares brand, creative, and advertising stories from a career honed at some of the most respected brands in the world including Johnson & Johnson, Smithsonian, La-Z-Boy, Chevrolet, and more.

Plus, he explains why he has "sauce in his veins" after having spent time on the front lines of the pizza wars--- defining brand guidelines at Domino’s Pizza ---and later heading up international marketing for Little Caesar’s Pizza.

Currently, Brian is a partner in the creative brand marketing agency, The Jakes Group.

Episode 105.