How can a brand extend their presence in the marketplace? Is partnering with a sports team or an athlete for endorsement a good idea?

In this episode, join host Rob Collins with the President and CEO of Knox Sports, Paul Sickmon, as they discuss the loyalty and passion of college and professional sports fans and how-- and when-- it makes sense for brands to tap into this market. We also discuss brand integration, careers in sports marketing, and the potential impact of college athletes being compensated.

About our guest: Paul Sickmon has been President and CEO of Knox Sports since 1997, representing companies all across the U.S. to negotiate and execute sports sponsorships. Previously, Paul was Director of Sales & Marketing for the Tampa Bay Buccaneers and started his career in the athletic department at Florida State University.