In this podcast episode, we interview Chris Newton, VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites.Initially starting out as an engineer, Chris shares his journey to joining Intellimize, and explains why 'friend don't let friends run A/B tests'. He also provides some fantastic insights into why website optimization can have real meaningful impact, and how marketers can use Intellimize to optimise their homepage or landing page.