In this episode, Hannah and Mike discuss the latest marketing news and trends, including:Some good news about the financial performance of the B2B publishing companies in EuropeThe implication of layoffs at Aspencore, the largest global publisher of titles for the electronics design industryNews from Inbound 2019 about the growth of Account-Based Marketing (ABM)Other ideas from Inbound 2019, including LinkedIn tips and sales emails as part of marketing nurturing workflowsThere are slides to accompany this podcast - you can view them at www.slideshare.net/NapierPR/marketing-trends-october-2019A video of this episode is available here: youtu.be/cK9Ti8mRdv8And there is more information about the trends on our website: www2.napierb2b.com/october-2019-trendsYou can also access the transcript for this episode on our blog: https://www.napierb2b.com/2019/10/listen-to-napiers-first-ever-podcast/