Marketing B2B Technology
Interview with Jim Kraus - Buyer Persona Institute
August 29, 2023
Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the needs of customers.Jim Kraus, President of the Buye
Interviews with leading B2B marketers and marketing technology providers give you the latest insights into marketing business-to-business technology products.
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