This week, our Market Dominance Guy, Chris Beall, is again flying solo as he continues his conversation with business intelligence engineer Tom Zheng, an expert in the field of data analysis. Explaining the importance of a data-related topic to this podcast audience, Chris points out, “Everybody who is used to Market Dominance Guys knows we talk sales, sales, sales. But because sales generate a lot of numbers, you need a data concierge to take that information and help you generate potential insights.” As a CEO, Chris is currently using a data concierge to analyze all the numbers his company generates and to make sense of the results. What works best, he says, is to tackle this process one-on-one — the CEO and data concierge only — in order to eliminate company politics.

This depth of analysis requires skills and tools beyond the use of an Excel spreadsheet. So, on our listeners’ behalf, Chris asks Tom what you should look for when hiring someone to guide you through your data analysis. And then, from his own successful experience working with Tom, Chris adds this advice: “Your data concierge needs to be someone with clear communication skills to explain things to you in terms you can understand.” Obviously, comprehensive data analysis is not a do-it-yourself project for a Chief Executive Officer: There are just not enough hours in a CEO’s day. Thus, the strong recommendation, as the title of this week’s Market Dominance Guys commands, “Get Thee to a Data Concierge!”

Listen to Part 1:

Giving Your Data the Sniff Test
About Our Guest

Tom Zheng, a business intelligence engineer, and independent contractor is a seasoned data guru who specializes in transforming your company’s data into actionable insights. With experience throughout the entire data value chain, from designing robust data ecosystems, implementing automated pipelines, and visualizing results in meaningful ways, Tom’s unique storytelling approach will help you discover those “Aha!” moments needed to challenge traditional thinking and assumptions. He can be reached at (416) 877-5412.