In today’s episode of the Market Dominance Guys, Chris Beall and Corey Frank continue their conversation about the unifying convergence of B2B and B2C sales tactics with Jeff Lerner, CEO and founder of Entre Institute. The product Jeff’s company offers its customers is empowerment for people wanting to have a better, more successful life. As he explains it, “Everyone wants an awesome life. There's nothing special about wanting one, but defining your awesome life and executing on a strategic plan to create it, regardless of personal circumstances, is something most don't ever do. You have to be committed to excellence.”
In talking about why excellence isn’t pursued by most people, Chris explains, “Excellence is a form of exile from the community they grew up in — in which people mostly complained about how bad things are in their lives.” Jeff simplifies the process of switching from complaining to pursuing an “awesome” life with his offer of Entre’s blueprint, which lays out three areas of concentration — personal, professional, and physical — which he has named the "3 Ps.” Listen to Chris, Corey, and Jeff discuss the 3Ps, plus the particulars of how Jeff dominates his market using social media videos, and how that B2C approach correlates with the Market Dominance Guys’ B2B approach of “conversations first” on today’s episode, “Do You Want an Awesome Life?”
 
About Our Guest
Jeff Lerner is CEO and founder of Entre Institute, which provides business training, inspiration, and personal support through videos, messaging, online workshops, and one-on-one interaction for entrepreneurs who want to create online businesses and awesome lives. 
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