Explaining the decision to employ the newly developed and yet far-from-perfect radar system used to protect England from the stifling Nazi blitz in World War II, the esteemed scientist Robert Alexander Watson-Watt said, “Always strive to  give the military the third-best because the best is impossible and second best is always too late.” This attitude of being good enough, and not perfect, has been dubbed ‘the cult of the imperfect.’ The French philosopher Voltaire summed this attitude nearly two hundred years earlier when he wrote, “The best is the enemy of the good.”Certainly, when creating a call campaign or lead list, trying for perfection in our initial query is also very much our enemy. In this episode, Chris explains why what you are doing when you create a list is already wrong! This is Market List Creation…Know your enemy!ConnectAndSell – welcome to the end of dialing as you know it! Give your fingers a rest. With ConnectAndSell’s Patented Technology, you’ll load your Best Sales folks up with 8-10x More Live qualified Conversations every day… and when we say qualified, we’re talking about really Qualified… like knowing how many tears they shed while watching the end of Toy Story - kind of qualified. Visit ConnectandSell.comUncommon Pro - Selling a big idea to a skeptical customer, investor, or partner is one of the hardest jobs in business, so when it’s time to really Go Big, you need to use an Uncommon methodology to gain attention, frame your thoughts, and employ a sequencing that is familiar to convince others that your ideas will truly change their world. Through Uncommon Pro’s modern and innovative sales, scripting, and coaching toolset, we offer a guiding hand to ambitious Sales Leaders and their determined teams in their quest to reach market dominance. Today is the day things change. It’s time to get “uncommon” with uncommonpro.com.