Marist Connections

Marist Connections


Red Fox Authors: Alison Novak '10 - How Review Sites Impact Reputation, PR, and the Economy

May 18, 2021


Chronicling businesses who sue clients for leaving negative reviews, activists using Yelp as a form of protest, students relying on Rate My Professor to select classes, and companies who have paid to have negative reviews scrubbed from the internet, Alison Novak '07 illustrates the complicated yet important role of third-party review sites and the impact they have on the global economy. The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age examines third-party review sites in order to understand how users and organizations use global reviews in the 21st Century.


Alison Novak is an associate professor at Rowan University in the Edelman College of Communication and Creative Arts. She graduated from Marist in 2010 with a Bachelors in Communication and holds a Ph.D. in Communication, Culture and Media from Drexel University She specializes in public engagement with media, public policy, and politics. Alison is the author of Media, Millennials, and Politics, Network Neutrality and Digital Dialogic Communication, and The New Review Economy. Her work is featured in Wired Magazine, BBC Radio, and NBC News.