Madison BookBeat
Author and publisher Richard Sweitzer on his own terms
In this edition of Madison Book Beat, host Lisa Malawski talks with Richard Sweitzer about his book ODE The Scion of Nerikan. Richard is award-winning author and longtime morning radio host. He received his Master’s of Arts degree in Creative Writing from the University of Wisconsin-Milwaukee.
Richard is the author and publisher of ODE The Scion of Nerikan which was published in 2023. The book is about an immortal monster who is searching for a way to die, and the little girl who gives him reason to live...for a little longer.
Richard created an ODE Bingo card which he hands out at book signings and there is a tiny independent book store near his home that he places these cards in. Some of the boxes on the Bingo card ask the reader if they threw the book, hugged the book. laughed, cried and more.
Richard always wanted to publish his books traditionally, but after three false starts working with literary agents, he decided to publish his own book. The agents he had worked with offered some great advice, but he felt the story was drifting away from the adventure which he created. When Richard is not writing, he hosts a popular morning radio show in central Wisconsin. He has been with this show for more than thirty years.
In this episode, Richard reads from his book, discusses self-publishing, marketing, artificial intelligence, going to school at age thirty, being a radio host and his love of fantasy.
Lisa thanks Richard for his message to the audience: Try something new even if it’s scary. Take that course, make that change. Be afraid and do it anyway.