An in-depth look at the beginning of Apple mismanaging itself into oblivion in the early 1990s.

Written by Cheryl England, Macworld September 1991. Fun fact: Cheryl England founded MacAddict magazine in 1996.

Audio from the Computer Chronicles’ coverage of Macworld Boston 1996.
Steve Jobs inventory management quote from the WWDC 1999 keynote.

Text available in HTML and ePub.