Potent Truth
205: Taking the Predatory Practices out of Marketing with Matt Gottesman
Marketing bullies are out there, but that doesn’t mean that you have to be one in order to gain new clients or expand your movement. Join me and Matt Gottesman for a real AF conversation that will shift the way you look at marketing. In this episode, you’ll learn the importance of embodying humility in your messaging, the real problem with predatory practices in marketing and how to avoid them, how to use your funnels as a way to create an experience for your community vs. just a way to make sales, the real reason why most people seek to become leaders or experts, and how inauthenticity creates resistance. With nearly 20 years experience as an international business strategist, growth marketer and brand architect focusing on luxury, lifestyle, arts and entertainment, health and wellness, tech, cannabis and fashion, Matt Gottesman has partnered and worked with some of the world’s most prestigious brands including those under the Louis Vuitton Moet Hennessy conglomerate such as KRUG Champagne and Ruinart Champagne, as well as the World Trade Centers Association and more. Matt not only has two international business degrees (including an MBA from Thunderbird - #1 school for International Business), but a 15+ year background in Internet technology and all things digital. Additionally, Matt has a reputation for positioning brands for high visibility and scale in the emerging digital economy, and has also amassed an army of his own through his digital media reach influencing nearly 10.5M people per month including his Forbes featured podcast, The Hustle Sold Separately. Some guests on his show have included Grammy and Oscar winners, all the way to world-renown artists, authors and CEO’s / executives representing companies like JetBlue, HBO, Spiritual Gangster and more. Matt splits his time between his media company, an L.A.-based music and entertainment company and his recently launched creative agency, Systems Over Hustle. Connect with Matt… Website: https://mattgottesman.com Website: https://systemsoverhustle.com IG: https://instagram.com/mattgottesman IG: https://instagram.com/hdfmagazine Podcast: https://podcasts.apple.com/us/podcast/hustle-sold-separately/id1052379353 Want to learn how we can work together? Head to: https://www.rubyfremon.com And connect with me on social… IG: https://www.instagram.com/iamruby TW: https://www.twitter.com/iamruby YT: https://www.youtube.com/iamruby Want to suggest a topic for a future episode? Text me: 1-781-336-0160