Lochhead on Marketing
Latest Episodes
049 Do A Marketing Stunt | Marketing PodStorm #11
https://youtu.be/tiY3tLnVud0 In this episode, let's talk about the power of a well-timed stunt to gain attention, rise above the noise, and drive revenue. This is how we get our creative juices flowing. Do something that is maybe a little provocativ...
048 How to Market with a Powerful Point of View | Marketing PodStorm #10
In today's PodStorm episode, let's go deep on how to market with a powerful point of view. POVs can be viewed as a mechanism for distinguishing your brand and most importantly, to design and dominate your market category. As wacky as it might sound,
047 We’re in a cocoon | Marketing PodStorm #9
https://youtu.be/Y0oQrse3rVo It appears that we are in a great time of transition. There is that “before February” and then there is “whatever comes after Coronavirus.” The present moment seems like we're in a cocoon.
046 Don’t stand in front of an empty fire place & expect it to be hot | Marketing PodStorm #8
https://youtu.be/lEm9N828oRU Today on our Marketing PodStorm, let’s talk about why standing in front of an empty fireplace expecting it to be hot is kind of dumb. You see, oftentimes, CEOs, CFOs, and even CMOs cut down marketing during a downturn.
045 Questions and Cocktails: Facebook Live Q & A (Part 2) | Marketing PodStorm #7
During the PodStorm, were doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. Here is the second part of our recording, for Q&A about marketing and category design. We talk about all things ranging from new category creatio...
044 Questions and Cocktails: Facebook Live Q & A (Part 1) | Marketing PodStorm #6
During the PodStorm, were doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our first one, we’re going to share it with you in two parts. We talk about CEOs who don't get marketing,
043 Drive Revenue Now | Marketing PodStorm #5
https://youtu.be/3yCPhiRlVuE Welcome to Lochhead on Marketing, where we are trying the first world's Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going ...
042 Marketing Simple | Beware The “Bag Full of Door Knobs”| Marketing PodStorm #4
https://youtu.be/itibVmOMixM Welcome to Lochhead on Marketing, where we are trying the first world's Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going ...
041 Marketing Lightning Strikes| Marketing PodStorm #4
Welcome to Lochhead on Marketing, where we are trying the first world's Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going to happen,
040 Making Your Market Category A Must Have | Marketing PodStorm Episode 2
https://youtu.be/myKVAJ6nFb0 Welcome to Lochhead on Marketing, where we are trying the first world's Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going ...