Today, let's take a look at the role of marketing in driving real, dramatic, impactful, important social change. We dig into topics like the battle against AIDS, the women's movement, and even the founding of the United States of America as actual acts...

https://youtu.be/4t9Z3V-CQEo We are hoping you read Jim Collins two legendary books Built to Last and Good to Great. These are game-changers with insanely great research about businesses. In those books, he introduces the concept of a BHAG,

https://youtu.be/FFag2a148Qc In this episode of the PodStorm, let's talk about some little marketing ideas that can produce legendary results. Christopher shares two stories to depict this: the first, about how legendary guitar brand Fender got 500,...

During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our first and second one last week. We’re going to share with you our fourth part of the Q&A session in this episode. Today,

During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our first and second one last week. We’re going to share with you our third one in this episode. Today,

https://youtu.be/M-ZwX6Qcbmk In this episode of the PodStorm. let's talk about how to discover a category, create massive differentiation, and build a super valuable company, particularly in challenging times. Designed, Not Discovered

https://youtu.be/tiY3tLnVud0 In this episode, let's talk about the power of a well-timed stunt to gain attention, rise above the noise, and drive revenue. This is how we get our creative juices flowing. Do something that is maybe a little provocativ...

In today's PodStorm episode, let's go deep on how to market with a powerful point of view. POVs can be viewed as a mechanism for distinguishing your brand and most importantly, to design and dominate your market category. As wacky as it might sound,

https://youtu.be/Y0oQrse3rVo It appears that we are in a great time of transition. There is that “before February” and then there is “whatever comes after Coronavirus.” The present moment seems like we're in a cocoon.

https://youtu.be/lEm9N828oRU Today on our Marketing PodStorm, let’s talk about why standing in front of an empty fireplace expecting it to be hot is kind of dumb. You see, oftentimes, CEOs, CFOs, and even CMOs cut down marketing during a downturn.