Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

083 The Problem With Your Marketing Plan
December 09, 2020

On this episode, let's talk about what the problem with your marketing plan might be in specifically three areas. Number one, calling it a “plan” might be a problem. Number two, it's actually a legendary marketing plan that is about more than just mark...

082 How Category Designers Do Acquisitions: Why Salesforce/Slack Is a Savvy Deal
December 04, 2020

Most people look at acquisitions through a spreadsheet lens. Of course the financials matter for mergers and acquisition deals, but when viewed through a category design lens, acquisitions look very, very different. In this episode,

081 Marketing Fail: Sherwin-Williams Vs. Ocean Spray
December 02, 2020

In today’s episode, we dig into two how two companies approached a viral situation. First, Ocean Spray’s positive trendjack in response to Nathan Apodaca’s viral TikTok video. Second, is how Sherwin-Williams fired an employee who created viral Tiktok v...

080 3 Ideas To Have A Legendary Marketing Career to 50 and Beyond
November 25, 2020

At a time when career uncertainty is high and the need for economic security has maybe never been higher, let's talk about three ideas on how you can have a legendary marketing career to 50 and beyond. If you're younger or older than 50,

079 How To Be A Legendary CMO w/ Dave Gerhardt
November 18, 2020

In this episode, one of the most high profile CMOs in the tech world, Dave Gearhart, aka DG, CMO of Privy is here. We have a fantastic conversation from marketing, planning to category, design, and more. Christopher recently guested on his podcast,

Get Out and Vote
November 01, 2020

Thanks for pressing play. This is Christopher. I wanted to let you know that we are going to take the pause that refreshes here as America votes. The entire attention of the United States is on the election as it should be.

078 Oceanspray’s Radically Generous Marketing TrendJack
October 21, 2020

This is a super fun episode. Christopher Lochhead talks about what was almost for sure, the most fun marketing trendjack of 2020. On September 25th, Nathan Apodaca was going to work when his truck broke down.

077 How Marketing Drives Market Cap / Company Valuation
October 14, 2020

Every time a tech company launches a successful IPOs, we end up hearing a lot of negation from the media. Claims such as “I can't believe this company is worth so much” or “so much money invested it must be crazy because they hardly have any revenue” o...

076 Fighter or Farmer Chief Marketing Officer
September 30, 2020

In today’s episode, Christopher Lochhead's answer addresses a listener question, “what kind of CMO should we hire?” He further discusses what’s the difference between a fighter and a farmer CMO and what you, as a marketer,

075 Movement Marketing w/ David Sacks
September 25, 2020

Today, we go deep on a big powerful idea called Movement Marketing with a legendary entrepreneur, category designer, and company builder turned venture capitalist, David Sacks, from Craft Ventures.  He's written this blog post recently on this idea an...