Lochhead on Marketing
Latest Episodes
070 Lochhead on Marketing Over Coffee Crossover w/ John J. Wall and Kevin Maney
For the first time ever, we are dropping an episode from one of Christopher’s favorite podcast, Marketing Over Coffee, with host John Wall. Recently, they did an episode with the legendary author, Kevin Maney. Kevin, as you probably know,
069 How To Write A Book
In this episode, Christopher answers an email question from an entrepreneur who wants to become an author. We dive deep into the process of becoming an author, from pitching to publishers or agents, to actual writing, to marketing and promoting.
068 Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead
We are on our 30th episode of the World's First PodStorm! We would like to thank everyone who went through the storm with us! Today, Lochhead on Marketing producers Jason DeFillipo and Jaime Jay joins us and takes us behind the mic.
067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29
https://lochhead.com/peanut-butter-lightning-sandwich-a-new-model-for-marketing-execution/ We get a shit ton of marketing messages a day. Some experts say we get 40 to 60,000 messages a day if you include everything — banners we see on the internet ...
066 Questions and Cocktails: FB Live Q & A (Part 8) | Marketing PodStorm #28
During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We are now on our last week for PodStorm Q&A and we hope to hear from you if you want us to do more live Q&As! Today,
065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27
During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We are now on our last week for PodStorm Q&A and we hope to hear from you if you want us to do more live Q&As! Today,
064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26
In this episode, Christopher Lochhead shares a secret hack to become a #1 author and podcaster in 13 minutes or less. Basically, the secret hack is to hire a 16-year-old Tiktoker and let her create funny content for you.
063 The Magic Triangle | Marketing PodStorm 25
https://youtu.be/eCp9QLs340s In this episode, let's talk about the magic triangle — how the company, the product, and the category come together to make you the category queen or category king in your market category. Product Design
062 How to be a Category Designer | Marketing PodStorm 24
https://youtu.be/Rk9HcOU80Rs In this episode, an incredibly important topic, we discuss how to be a category designer. Moreover, we dig into how to become the person that drives a new strategy for your company and introduces the world to something n...
061 Market Categories Are Not Like The Weather | Marketing PodStorm 23
https://youtu.be/vzkEJSwqotU Have you ever noticed how people talk about market categories? People involved with the business perpetuate one of the biggest lies in business. As published in a lot of major publications,