Today, we go deep on a big powerful idea called Movement Marketing with a legendary entrepreneur, category designer, and company builder turned venture capitalist, David Sacks, from Craft Ventures.  He's written this blog post recently on this idea and it's a simple, powerful idea that legendary innovators don't just market a company or a product or a service, they create a movement that changes things. Frankly, it's a seminal part of designing and dominating a new category. If you care about changing the future, this episode is pure gold with David.  Bio: David Sacks is a highly accomplished entrepreneur and investor in internet technology firms. He is a general partner of Craft Ventures, a venture capital fund he co-founded in late 2017. Previously as an entrepreneur, Sacks was the founding COO and product leader of PayPal (acquired by eBay in 2002 for $1.5 billion) and Founder/CEO of Yammer (acquired by Microsoft in 2012 for $1.2 billion). In 2016, he led the turnaround of Zenefits as interim CEO. In 2017, Sacks co-founded blockchain startup Harbor as incubation of Craft Ventures. His angel investments include Facebook, Uber, SpaceX, Palantir Technologies, Airbnb and Houzz. Links: Twitter – @davidsacks Craft Ventures Crunch Base – David Sacks