Lochhead on Marketing
Latest Episodes
205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical concept that "the category mak
204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective
On this episode of Lochhead on Marketing, Christopher Lochhead and Eddie Yoon dissects Apple's latest announcements from the 2024 Worldwide Developers Conference (WWDC) on an all-new Pirates Perspecti
203 A Tribute to Bill Walton
On this episode of Lochhead on Marketing, I would like to share with you a very special tribute to a man who's not only a legend in the world of basketball but also a cherished friend of mineBill Wal
202 2024 Is 1939 (Again) In America
On this episode of Lochhead on Marketing, the conversation takes a deep dive into the complex and sensitive situation in Gaza, Palestine, Israel, and the broader Middle East, and how our perception he
201 Category Creation: How To Dam The Demand
On this episode of Lochhead of Marketing, we review a powerful strategy that has the potential to revolutionize how you approach marketing and demand creation for your product or service. We call this
200 Thinking About Thinking Is The Most Important Kind Of Thinking
On this episode ofLochhead on Marketing, lets talk about why thinking about thinking is the most important kind of thinking. This isn't just another buzz phrase; it's a fundamental practice that ca
199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective
Today on Lochhead on Marketing, we want to share some insights from a riveting discussion we had with Eddie Yoon, our category pirate brother, about a monumental move by Apple. We're talking about a
198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog
On this episode of Lochhead on Marketing, its time again to shave that Marketing Dog with Christopher Lochhead. If youre an avid listener of the podcast, you probably think youre experiencing dj
197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
On this episode of Lochhead on Marketing, we are presenting Christophers partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing ligh
196 Marketing The Problem, Not Your Solution
On this episode of Lochhead on Marketing, we talk about why marketing the users problem works, but marketing only your brand/product/solutions doesnt. Welcome toLochhead on Marketing. The number o