You're an entrepreneur working on the plan for your new business. Make sure you know as much as you can about your customer. Are you marketing in the right places? Do you change your plans on the fly,...or trust your gut?

The Language of Business host Greg Stoller talks with three experts on starting a new business: Lisa Tanzer, Marketing Director of Life Is Good; Sarah Fay, Media Advisor to Adaptive Intelligence; Drew Hannah, CEO of RBM Technologies.

Host Greg Stoller

Lisa Tanner

Sarah Fay

Drew Hannah