Live Life Liberated

Live Life Liberated


Investing in Multifamily Real Estate with Rob Ireland (Ep. 98)

August 21, 2024

Curious about why multifamily real estate stands out as a resilient and potentially lucrative investment?


Join Chris Osmond, CFA, CAIA®, CFP®, Chief Investment Officer at Centura Wealth Advisory, as he sits down with Rob Ireland, Managing Director at Continental Realty Assets (CRA). Together, they explore the impact of multifamily real estate, uncovering its multitude of benefits, strategic approaches, and current market trends. 


Learn how Centura’s strategic partnership with CRA is designed to deliver exceptional investment outcomes and redefine your wealth management strategy!


Talking points include: 



  • Reducing or deferring taxes through strategic investments
  • The consistency and tax advantages of multifamily real estate
  • The impact of the housing crisis and high financing costs on new housing
  • Long-term demand for multifamily housing due to supply constraints
  • The importance of alignment between Centura and investment partners
  • And more!

Connect with Chris Osmond:



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Connect with Centura Wealth Advisory:



About Our Guest:


Robert Ireland joined CRA in 2007 and served in various acquisition, research, and asset management roles until 2014 when he was appointed as CRA’s Director of Acquisitions. During his tenure at CRA, Robert has played a key role in identifying, negotiating, and closing more than $600MM in multifamily acquisitions across the country. As Director of Acquisitions, Robert is responsible for leading CRA’s acquisitions, due diligence, and research teams to identify markets that meet CRA’s investment criteria, uncover dislocations of value, conduct financial analysis, set accretive business plans, and negotiate and close transactions. Robert is also focused on building and fostering relationships with CRA’s various family offices and individual and institutional capital partners.


After graduating from Colorado State University in 2006 with a degree in Finance and Real Estate, Robert’s career has been focused on the multifamily industry, with experience in both brokerage and acquisitions. He resides in Denver with his wife and two sons and is an avid fly fisherman.