Todd Breen and Dave Holt talk about the struggles of starting up Surevestor, a company offering smart insurance for the rental home investor. They discuss how they brought this insurance concept to the US from Australia, and how offering it is significantly increasing owner sign-ups. Not only that, they are higher valued rental properties.

Getting early adopters and creating case studies is the most important. You need some success stories for marketing the product.

Ran into anti-trust issues when they first started looking at creating an insurance company. They started with 4 partners and ended up with 3. The product they were developing at first changed when they talked with Scheer. Each partner brings certain skills to the table with a complementary style which is important to have when you are looking for business partners.