The LinkedIn Lady Show is proud to welcome back Tom Antion as our special guest. Tom has a stellar reputation in the world of internet marketing and how to make money. He’s been doing it for decades and continues to inspire entrepreneurs and business owners to maximize their opportunities through best practices.

Today we are going to focus on the 15 things you must do to satisfy the search engines. Chances are your website is in need of some love. Just like your car that can’t run without gas and oil and air in the tires, your website won’t perform if you don’t feed it regularly. Do you know you may be buried in the search results because you have too many topics on your website? Or you are still using hidden text to add in those extra keywords for SEO? Maybe you’re not taking advantage of geographic qualifiers or optimizing load time or perhaps you aren’t applying social commenting plug ins to full benefit. Tom will give you all the answers and even more!

But we’re not done! If you are avoiding investing money in paid advertising, you are leaving business on the table. But do you know where to advertise? Google Ad Words, Facebook, Bing, Yahoo each have their benefits and their pitfalls.