In today's episode, Aaron Zucker sits down with a legend in commercial real estate, Bob Knakal. With a career that spans decades and includes the sale of over 2,341 buildings worth more than $22 billion, Bob shares his incredible journey from his early days balancing baseball and real estate internships to co-founding and growing a powerhouse firm, Massey Knackel.

Bob takes us through his grassroots beginnings, starting with an accidental entry into real estate, and his partnership with Paul Massey, which transformed the industry with their systematic and data-driven approach. He reveals the challenges they faced, including financial hurdles and crucial moments that could have spelled disaster, yet shaped their resilience and eventual success.

From creating a now-famous 24-foot map tracking New York City's development pipeline to fostering a corporate culture that produced 30 future industry leaders, Bob's story is rich with lessons on discipline, teamwork, and innovation. Whether discussing his youthful side hustle shoveling snow or leveraging AI in his current ventures, Bob's insights are invaluable to anyone looking to excel in the competitive world of commercial real estate.

Tune in as Aaron and Bob explore key strategies, embarrassing early-career stories, and the importance of data in differentiating oneself in the market. Get ready to be inspired by Bob Knakal's commitment to excellence and his relentless pursuit of success.

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