In this episode, Mike and Chris dive into the Cost of Acquisition. Nelson uses the anecdote from Lee Iacocca’s book ‘IACOCCA’ to explain how difficult, and costly, it can be to play the games of banks. This paints a perfect picture of why Infinite Banking provides ultimate autonomy to YOU the policy owner. Why you ask? Because with Infinite Banking, you are the only decision maker, there is no cost of acquisition.