Library Figures

Library Figures

Latest Episodes

15: Mark Aaron Polger — What is the Marketing Libraries Journal?
May 07, 2019

Discover what’s inside the Marketing Libraries Journal, exclusively for library marketers!

14: Making website content easier for your library patrons to access
April 16, 2019

Between A/B split testing, how do you know what content pieces really work?

13: Tyler Byrd — Helping Patrons Discover the Library is More than Books
April 09, 2019

Despite library marketing efforts, people still don’t know about these services. Why is that?

12: Misty Nesvick — Optimizing radio ads to increase library circulation
April 02, 2019

Very rarely will your budget allow for you to market to everybody and anybody

11: How to get your library $10,000 of free adwords per month
March 26, 2019

Did you know Google has a grant program that allows libraries to use $10,000 a month in advertising credit?

10: Terri Carroll — How project management can save your library money and time
March 19, 2019

Your creative team will not only be more productive but also more focused on the purpose of each marketing message.

09: Kimberly Crowder — Using Data and Research to Redesign Your Library Website
March 12, 2019

Diving a little deeper into the thoughts and reasons behind a new website redesign for the Indianapolis Public Library.

08: Hannah Christian — Leverage viral content to triple your library's social media following
March 05, 2019

How do you stay relevant and trendy with the 18-24 age group?

07: Natalie Newville — Use Radio Ads to Gain Attention and Clicks
February 26, 2019

In such a modern era, radio ads still prove to be an effective way to market your library.

06: How your library staff can be experts at social media
February 19, 2019

How can a small library implement best social media practices into their branch?