In this installment of The LeXFactor Briefs, Lauren and Brad discuss a Law.com article about a recent TikTok video that went viral featuring a piano performance by a legal recruiter.

Lauren and Brad use the video to illustrate how law firms need to lean into more progressive strategies to generate buzz and drum up interest from both potential talent and clients. With younger generations joining the legal space with new experiences and different expectations, it is vital for firms to find innovative ways to stand out from competitors, even if the methods are a bit unorthodox.

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