In this episode of The LeXFactor, a lawfully good podcast, Lexicon Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Karin Conroy, Founder & Creative Director, Conroy Creative Counsel, to discuss what it means to be a “Thought Leader.”
A lot of us may have heard the term “thought leader” but not quite exactly sure what that means.
Thought leadership is the expression of ideas that demonstrate you have expertise in a particular field, area, or topic. Expertise, insight, and a valuable perspective are elements that lead to thought leadership status. To be an effective thought leader is to possess a depth of knowledge no one else has.
Download and tune-in now to hear Karin’s take on the elements of “thought leadership” marketing, what the attention/trust cycle is, and who are great examples of “thought leaders.”