Leveraging Thought Leadership

Leveraging Thought Leadership


Latest Episodes

Leveraging Thought Leadership With Peter Winick – Episode 209 - Michael Bungay Stanier
April 01, 2020

The average business book sells less than 2000 copies in its lifespan, with that in mind, would you want to invest thousands of dollars and hundreds of hours into getting one to market? What purpose could the book serve that makes it all worth it?...

Leveraging Thought Leadership With Peter Winick – Episode 207 - Social Media
March 25, 2020

Ten years ago many people thought the idea of being on Twitter or Facebook was a silly waste of time. Not a serious place for business leaders to be. Now building your social media platform is an essential piece of almost every business out there....

Leveraging Thought Leadership With Peter Winick – Episode 206 - Steve Blank
March 21, 2020

If you are starting a content-based business you'll need to keep things lean and focused. Are you sure your hypothesis around your content, audience, and marketing are correct? Have you test them or have you starting making content without a lot of...

Leveraging Thought Leadership With Peter Winick – Episode 205 - Claus Raasted
March 18, 2020

The art of customer experience can be a difficult thing to master. Determining the content you audience wants, in what format, and even if you should co-create can lead to different end results and different experience journeys for the client. Our...

Leveraging Thought Leadership With Peter Winick – Episode 204 - Keynote Speaking
March 15, 2020

Many authors and content creators try to break into the speaking space to further promote their Thought Leadership and reach new clients. If this is a route you are looking to take then this is a must-listen episode for you! Today we collect advice...

Leveraging Thought Leadership With Peter Winick – Episode 203 - Judy Weintraub
March 11, 2020

The average person only reads 18 pages of a non-fiction book. With this in mind is writing a 200+ page business book going to serve you best? Or could you get the content you need down in 50 pages and increase the chances of your book getting read?...

Leveraging Thought Leadership With Peter Winick – Episode 202 - Oleg Konovalov
March 07, 2020

Receiving coaching can help you find new success but you have to be able to look into the mirror and commit to changes. If you are not willing to change it will be a waste of time for both you and the coach. is on the Thinkers50 Radar, has been...

Leveraging Thought Leadership With Peter Winick – Episode 201 - David Friedman
March 04, 2020

The road to becoming a Thought Leader is seldom a straight one. Our guest this week built a thriving business from a book that was meant to close that chapter of his career. David Friedman is the Founder and CEO of , author of and .  Now David...

Leveraging Thought Leadership With Peter Winick – Episode 200
February 29, 2020

It's hard to believe we are celebrating our 200th episode already! We have had the honor of talking to so many amazing authors, speakers, consultants, and even some musicians, comedians, and even an Olympic Athlete! In this episode, we highlight just...