Our guest is Amelia Folkes, Senior Manager of External Relations at Workiva.

Changing an organization's culture can take years of effort. Amelia explains how she did it: by positioning brands as more than just vendors. She taught her companies to become solutions providers and partners to their customers, and level up the organization's voice.
Amelia discusses the use of both broad and narrowcasting, and the ways she works to position Workiva at the front of the Environmental Social Governance frontier.