Leveraging Thought Leadership
Deploying Thought Leadership Inside the Organization | Vishwas Anand | 342
My guest today is Vishwas Anand. He’s the Marketing and Communications Lead at the Infosys Knowledge Institute.
We're eager to talk to Vishwas about Infosys's insights store, and the way it's used to communicate insights deeply throughout the organization.
Vishwas explains why vanity metrics such as "likes and shares" may not be as important as many think. In fact, they are often more of a distraction, and can guide you down the wrong road.