Today’s guest is David Hancock, the co-author of Performance Driven Thinking and, The Best of Guerrilla Marketing. Heis the Founder of Morgan James Publishing and Chairman of Guerrilla Marketing International.

David puts some commonly held myths regarding publishing to bed.  We explore the wants of a publisher and the needs of the author. They discuss the pros and cons of a book advance why it isn’t just free money.

Finally, David shares what you’ll want to look for in a publisher.