Today’s guest is James Carbary, founder of Sweet Fish Media and producer of the B2B Growth podcast.

James chats with us about using podcasts in a much more thoughtful and strategic way to create a flywheel of content that can be used outside of the podcast itself.

We discuss using your podcast guests to do original research to gain powerful insights into the wants and needs of the very people you are looking to help and how you can use that research to fuel your content strategy for months to come