Today’s guest is Brian Smith, the Founder of UGG, author of The Birth of a Brand, and one of the most sought after speakers and business leaders.

Brian tells the tale of starting UGG and selling it in the late 90s, writing The Birth of a Brand from years of notes on building UGG, and how he became a keynote speaker using many of the themes from the book.

We discuss the speaking business as it existed prior to the global pandemic and how speakers are continuing to work without being able to travel.