Today we have William Leahy is a Senior Marketing/Communications Manager & Strategist for the mining industry. Morten Fløe Knudsen leads Thought Leadership Communication for the cement industry at FLSmidth.

William and Morten explain how they use thought leadership to carry on conversations with customers and make their brand known in an industry with a long buying cycle. They share how FLSmidth is focused on sustainability and how digitization plays a bigger role than ever before.