Leveraging Thought Leadership
Leveraging Thought Leadership | Richard Citrin & Michael Couch | 239
Today we have a special episode with two guests! Richard Citrin president of Citrin Consulting and Michael Couch, president of Michael Couch and Associates. Together they co-authored the book Strategy Driven Leadership.
Our guests tell us how they came together to write the book to find matching their background and experience was beneficial to their clients and each other. We learn how they divided the writing duties, had multiple publishers interested, and why they chose their publisher they did.