Today’s guest is Srinivas Rao, the founder of Unmistakable Creative, host of the long running hugely popular Unmistakable Creative podcast and author of An Audience of One.

Srinivas has a candid conversation with us about the world of podcasts. Srinivas and Peter discuss the levels of digital intimacy that can be created with an audience, and how a scripted conversation can actually be more stilted than a candid one that flows naturally.