Today’s guest is Stan Lepeak, the founder and Chief Research Officer at Lepeak LLC. 

Stan shares with us the difference between working at the back of the house vs client-facing, as well as what can slow down or speed up the process of moving thought leadership between the two.

Stan guides us through what content developers should be thinking about to grab the attention of busy executives and why you are wasting your time if you don’t have a next-step build into your conversation.