Today’s guest is David C. Baker an advisor to entrepreneurial creatives, author of The Business of Expertise and co-host of the podcast 2Bobs.

David shares the importance of positioning yourself as an expert, having to say no, and getting over the fear of lost opportunities. Then we discuss the practice of giving away content and what to hold back on. Finally, we wrap up with tips on getting through rough times and coming out the other side without giving up the position you’ve built.