Today’s guest is Polly Mitchell-Guthrie, VP of Industry Outreach and Thought Leadership at Kinaxis.

Polly talks to us about how Kinaxis is earning trust through credible standalone content that comes from not only within the company but from their peers as well. We discuss the difficult task of measuring the success of Thought Leadership and how Kinaxis uses a promoter score as part of their metric. Plus Polly gives great insight into what anyone looking to bring Thought Leadership to their organizatio