Our guest today is Jonah Berger, a marketing professor, the international best-selling author of Contagious.

Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities. We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face. This is advice you certainly don’t want to miss.