The average business book sells less than 2000 copies what purpose could the book serve that makes so few sales worth it?

Michael Bungay Stanier is the founder of Box of Crayons and author of The Coaching Habit and The Advice Trap.

We ask Michael about the secret sauce to successfully self-publishing. Michael walks us through writing, publishing, and most importantly marketing his books and why you have to commit to the long game.